About
I'm DJ Kolapudi. For more than 15 years I've built marketing measurement and analytics strategies for over 100 Fortune 500 brands — and then helped their teams actually put those strategies to work.
Too often a strategy looks great in a presentation and then nothing changes. NOD fixes that. I help you build the strategy, set it up inside your team, and keep improving it so your business keeps moving forward.
Track record
Industries
Almost every company I've worked with has a strategy. Far fewer have a plan for running it day to day — and that's where most of the value gets lost.
A strategy in a slide deck doesn't change anything on its own. It only works when it's built into how your team operates: the tools they use, the numbers they track, and how decisions get made.
I've spent more than 15 years on both sides of that — designing the strategy, then running the operations that made it deliver. NOD is where I do both for you.
Senior judgment, built into how your team actually operates.
You work directly with me — someone who's led global analytics and measurement practices for 100+ Fortune 500 brands. The person who designs the strategy is the person in the room making it work, not a junior team you never met in the pitch.
I don't hand over a deck and walk away. I build the strategy into the tools, data, and decisions your team already uses, so it drives the business every day — not just in the quarterly review.
Every decision ties back to a number that matters. That discipline has driven hundreds of millions in revenue and cost savings across my career, and it's exactly how we'll judge the work together.
Mix rebalanced; growth restarted with defensible attribution.
Won and retained new client business off the same playbook.
NOD identified the growth, built the work to capture it, and kept evolving with us.
Managing Partner, growth agency
Measurement debt cleared; CFO sign-off restored.
Frameworks for making better growth decisions — not a marketing feed.
Next step
Thirty minutes. No pitch. We'll figure out whether NOD is the right fit by the end of the call.
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